Branding

BMS Assemble Patches — A Conceptual Medical Product Designed by Neda Abbasi This project is a college‑level conceptual design created for an existing healthcare company. The proposed product is BMS Assemble Patches, a supportive medical patch system intended for patients diagnosed with schizophrenia. Developed through research, brainstorming, and user‑centered design thinking, the project explores how wearable medical patches could help improve treatment adherence, comfort, and daily stability for patients. The visual identity, packaging system, and product branding were fully designed by Neda Abbasi, a graphic designer specializing in branding, visual communication, and emotionally resonant design. The project demonstrates how thoughtful design can support medical innovation and enhance patient experience.